How to Rock Your Host Coaching for Better Party Results

Coaching & Training

Alright, ladies. If you’ve been hanging out with me at Dog Gone Virtual for a little while now, you know how much I love host coaching. It is THE tool that will help you scale your business in ways you never dreamed possible, no exaggeration. Whether you’re hosting party number one or one thousand, this is a practice that will help you level up and reach that success you’ve been working so dang hard for!

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Want a proven plan for growing your business without feeling like you're chasing your tail? The Direct Sellers Business Blueprint explains the 4 key areas you must master to build a simplified, systematic direct sales business. It will even tell you which area to tackle first, so you can stop feeling overwhelmed by what to do next. It's completely FREE for a limited time.


Have you ever hosted a party where you’ve felt totally left in the dust after you sign up to host? It’s the worst feeling in the world, right? You’re confused, don’t know what to do next, you’re worried your party is going to be a total flop because you’re missing something. These are the exact feelings you DON’T want your hostesses to feel.

What you DO want them to feel is confident and calm, with no doubt in their mind that their party is going to be amazing. This is where successful host coaching comes in.

The bottom line of being a successful host coach is thinking through all the details. Every piece of the party experience is important. You want to be a step ahead of them from the moment they book to the moment the party is closed.


Friend, I know host coaching can sound super overwhelming, but I promise it isn’t. Once you create your host coaching strategy, it becomes the foundation of your business and you can use it for every single party you host. It streamlines things and ultimately helps you present yourself like the professional direct seller you are, leading to long-term results.

Okay so now you’re probably wondering, “Well, how the heck do I start? I need this in my life!”.

After years of perfecting my own host coaching strategy, here are my top tips on how to rock your host coaching.


Nothing is more frustrating than not knowing what to do. Simple as that! So, the moment your hostess books a party, it’s your job to set crystal clear expectations and guide them through the process. Things you’ll want to touch upon:

  • What do they have to do?
  • What will they need to provide?
  • What will you do?
  • What will you be providing?
  • Who should they invite and when?
  • How do they invite people?
  • What platform will they be using – in-person home party or virtual?
  • When should they expect to hear from you throughout the planning process?

This is just the tip of the iceberg. You want to lay it ALL out there girl, every itty bitty detail, and you’ll reap the benefits of clear communication. The goal of communicating the plan is to avoid hostess confusion at all costs.

Virtual pro tip: One question you should ask as we start to see a transition to more and more Facebook parties is “Have you ever hosted a virtual party on Facebook?”. Never assume that someone knows something, and you don’t want to make them feel like they need to or should already know it all – that is our job as direct sellers. It’s a good idea to have instructions on how to host a virtual party ready to go!


Please, please, please ladies – send the dang packets! A host coaching must! Even though more parties are transitioning to a virtual world, not everyone is quite there yet, and you don’t want to make your hostess feel limited. Your packet is one of your best business development tools. It’s a non-negotiable when hosting parties regardless of platform.

Maybe your hostess’s mother-in-law is ready to buy the whole catalog, but she’s not on Facebook and can’t attend the virtual party. Think about the sales you could lose out on if you don’t provide them with the proper tools. Send the packet!

My perfect packet includes:

  • A personalized welcome letter for a sweet touch
  • One catalog for them to mark up and dog-ear to highlight all their faves
  • Any monthly specials
  • Paper order forms for those who aren’t tech-savvy
  • Instructions on how to collect orders through all methods – digital or order forms
  • Business info (Definitely don’t leave this out!)

You want your packet to be an easy to understand, well-curated guide – not an encyclopedia that will take her about 90 days to read and will leave her confused. So keep it simple.


In a world where technology connects us more than ever, it also tends to disconnect us more than ever. It’s easy to hide behind a screen and get overwhelmed by the number of people you’re working with daily. But don’t let that get in the way of you connecting with your amazing hostesses!

Leading up to the party, make sure she has everything she needs. I personally loved a quick phone call to walk through all the party details. For me, it was faster than messenger and better at building that host-consultant relationship. It’s during this call you can set those expectations we talked about earlier.

Virtual Pro Tip – If you don’t love phone calls include some videos or voice clips so she can still hear your voice and see your face. These go a long way to connecting with your host!

Then, a few days before be sure to check in and keep that contact throughout the party. A simple message checking in with words of encouragement, asking if she has questions, or a funny GIF to get her excited will go a long way.

When the party kicks off, don’t ghost. If it’s a multi-day party, make sure you’re interacting in the party, checking in with her via text or Facebook Messenger, and letting her know what she should be posting.

Finally, after the party, don’t forget about her! Ask her how everything went, if she had fun, and help her get all her awesome party goodies seamlessly. Make sure her experience is stellar from start to finish.


Making it easy all comes back to communication. Are you seeing a trend here?

For virtual parties do things like provide her with a schedule of posts with text and images to share so she doesn’t have to stress about what she’s going to put up the next day. Give her a simple script she can use for invites or even a fun Facebook Live.

Virtual Pro-Tip: Do a Facebook Live challenge with your hosts! Give them an extra gift if they go live in their party and share their favorite products. Trust me. It normally does wonders for your party sales and for guest engagement!

When it comes to the invitations, lay out exactly who she should be inviting. Let her know when the invites should go out, and for a home party when the RSVPs should be received.

If they’re hosting a home party – don’t forget a shopping list! Tell her when you’ll arrive and what you will be bringing, along with what you expect her to have ready.

When you make it easy, they will have SO much fun and will never think twice about hosting another party with you.


Now, all this can be slightly stressful when you’re managing multiple parties at once – and once your business grows you will be. So, don’t get in your head and just remember to HAVE FUN!

We got into this business in the first place to make new friends sharing awesome products, it’s a fun industry, we can’t forget that. Goof off, send memes and gifs – we aren’t in a corporate office, ladies!


This is a little bonus. While it may seem like a gimme, many people forget to give their hostesses a little love! One of my favorite parts of direct selling was sending some happy mail their way after a party. A hand-written note and something fun will put a smile on their face every single time. I loved to snag little goodies from Target Dollar Spot that don’t break the bank but made them feel so valued. It’s always nice when someone appreciates and celebrates you, right?

While sending things should always be driven by a desire to say thank you – it typically has some business benefits too. Lots of ladies will take what you’ve sent and share a photo on social tagging you and your business. Simple gesture, big results.

As a direct seller, your hosts are the lifeline of your business, treat them that way!


In short, it is in your best interest to be clear, keep it simple, stay connected, and give your hosts the love they deserve.

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Want a proven plan for growing your business without feeling like you're chasing your tail? The Direct Sellers Business Blueprint explains the 4 key areas you must master to build a simplified, systematic direct sales business. It will even tell you which area to tackle first, so you can stop feeling overwhelmed by what to do next. It's completely FREE for a limited time.

If you loved these tips, make sure you check out our digital guide for mastering the 4 key areas of your direct sales business. Learn proven methods to book more parties, host coach like a champ, sell more products, and build a bigger team. 

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Hey, I'm Mary!

My passion is helping you simplify and streamline your direct sales business using tried and true systems that reduce overwhelm and help you reach your business goals even faster! Find out more about what we do here.

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Confused about what to do next in your direct sales business? Need a clear, simple plan on how to grow? Grab our free Direct Sellers Business Blueprint and learn the 4 key areas you must master to grow your direct sales business!

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