How To Achieve Goals For Your Direct Sales Business

Coaching & Training, Direct Sales Tips and Tricks

You finally did it. You took the plunge and dove headfirst into a new direct sales business. Congrats, girl! Growing a business is tough but it’s one of the most rewarding things in the world. It can seem daunting at first, but I’m a huge believer that with solid goals and a little bit of grit, your direct sales business will succeed.
For those who have never set goals before, it can be overwhelming at first. But I’m here to tell you it doesn’t have to be! There are so many ways to streamline your goal setting and make it a part of your regular operations.

I’ve been a goal setter since day one, and I’ve improved my process over time. I’m going to walk you through how to set your goals and how to achieve them. Together we’ll ensure you reach that level of success you walked into your business dreaming about!

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Want a proven plan for growing your business without feeling like you're chasing your tail? The Direct Sellers Business Blueprint explains the 4 key areas you must master to build a simplified, systematic direct sales business. It will even tell you which area to tackle first, so you can stop feeling overwhelmed by what to do next. It's completely FREE for a limited time.


One thing I want you to think about as you start to formulate your goals is why you started your business?

Did you see your friend’s confidence grow with success?

Did you want extra me-time?

Maybe a little extra money for vacations?

Or maybe you wanted to show your littles what a powerful woman you are, and what they can grow up to be?

Regardless of your why, you are the CEO of your company. You are an entrepreneur, a visionary, a leader for your business, and your family – and your goals should represent that! You have to think about your why. Setting goals that are true to you and your values, no one else’s, is the first step in growing your business.


Once you have your why it’s time to get down to business and set some goals. But I don’t want you setting just any random goals, I want you to set SMART goals.

Setting SMART goals is a practice that’s been around for a while. You know why? Because they work. S.M.A.R.T. is an acronym for factors that you must include in your goals. Let’s break it down.


Your goal must be specific. Setting the goal “I want to grow my business” isn’t effective. Of course, you do, but HOW do you want to grow it? Do you want to grow your sales and income? Do you want to grow your direct sales team? You must be specific with what you want to achieve.


Add some numbers. If you want to grow your sales and income, set a financial goal you want to hit. If you want to grow your followers on social media, how much do you want to grow? Put a number to it so you can periodically measure where you’re at in terms of reaching those big, bold goals.


Now, friends, I want you to be wild dreamers and set huge goals. But I also want you to know that those goals need to be attainable. Not whether or not they’re easy but whether or not they depend on you. How much of the goal is tied directly to your personal actions? You can’t depend on other people to achieve your goals.


Are your goals relevant to your life and current situation? If you’re dealing with an illness, taking care of a family member, bringing a new little person into the world, or you’re still working full time then your time may be limited. That will impact your goals. You have to consider what’s going on around you and factor that into your goals.


To set stepping stones for growth, you must have a timeframe for achieving a goal. You have a goal of adding 2 new team members. But when do you want to add them to your team? You want to pay off debt. What’s the deadline? It’s important to set a timeframe so you can measure your success and make adjustments along the way as needed.

Alright friend, now that you know how to do it, go create 5 S.M.A.R.T. goals for your business!


It’s great to have your goals in the back of your mind, but we want them down on paper too! It’s so important for growth and accountability to write down your goals.

I’ve created some free worksheets you can use for this practice! Our Yearly Goal Tracking sheet allows you to work through your monthly goals, quarterly goals, and annual goals, with space for monthly action steps and quarterly analysis. It’s a fantastic guide to get you started and helps simplify.

Let’s walk through an example. Here’s how I like to break goals down into bite-size milestones:

  • Set your annual goal. For example, I want to sell $48,000 in product this year.
  • Break it down into a quarterly goal. Evenly split that would make your quarterly goal $12,000.
  • there, determine a monthly goal. Again, evenly split that would be $4,000 a month.

But when setting these goals, you want to consider what is attainable and realistic for your life. Do you travel a lot over the summer? Do you have an upcoming surgery where you won’t be as active in your business? Make adjustments to your monthly goals based on what’s going on outside of your business.


When I was in direct sales, I liked to front-load my year, making my goals for Q1 higher than the rest. It helped me gain momentum going into the year, had me closer to reaching that incentive trip I was working for and allowed me to back off during the summer months when I know we are always crazy busy or traveling. That is where setting attainable and realistic goals come in.

If your husband is an accountant, maybe bank on not doing as many parties during tax season because he’s working longer hours, but plan to make it up in the summer with lots of fun summer-themed parties.

Once you factor in life, rework those numbers.

We also have a free monthly goal tracker in the Direct Sellers Toolbox that helps break down monthly sales goals in terms of how many parties or how many orders you need to reach monthly targets.

It’s so important to track your goals on paper to work out how you’re pacing to reach those big annual goals you have!


Once the goals are set and written down, set times to check-in, and analyze how things are going!

Think about it in terms of the corporate world. Every business has goals that guide their success. But they don’t set them on January 1st and forget about them. They set benchmarks throughout the month, the quarter, and the year to check-in and analyze what’s working and what’s not. That’s where the growth happens. If things aren’t working, don’t be afraid to pivot! But you need to check-in periodically to determine if or when that needs to happen.

At the end of each month, I’ll use the monthly worksheet to take a look at the final numbers and why they landed where they did. I’ll note what worked, what didn’t work, and what I could change or improve for greater success in the following months.

Similarly, I do this at the end of each quarter. On the worksheet, there’s a place to note what you want to start, stop, and continue. What didn’t you do that you want to start doing in the next quarter? What didn’t work that you know you shouldn’t waste time on anymore? What worked well? You need to consistently analyze these things so your business can flourish.


Friend, there are always going to be times when things just simply don’t go as planned. That’s the nature of life and business. I would bet that not one of us could have predicted 2020 would look like it has, am I right? I sure as heck didn’t.

You mamas who championed homeschooling for the first time, while keeping your family alive and sane spending 24/7 together – give yourself some grace. You may have let your goals slide and that’s ok. But that being said, it’s never too late to jump back on the horse. Now that you may have found your groove – you can focus on you again!

Pull out those goal sheets and pick up where you left off or create new goals that set you up for a successful second half of the year. The beauty of the direct sales business model is you make what you want of it. Virtual parties are thriving, there are still ways for you to scale this business, you just need the right goals in place to make it happen.


I know that each and every one of you can set out to reach those big hairy scary goals that you set for yourself early this year – even amidst the craziness 2020 has served us. You got this, ladies. Go make it happen – the year isn’t over yet!

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Want a proven plan for growing your business without feeling like you're chasing your tail? The Direct Sellers Business Blueprint explains the 4 key areas you must master to build a simplified, systematic direct sales business. It will even tell you which area to tackle first, so you can stop feeling overwhelmed by what to do next. It's completely FREE for a limited time.

If you loved these tips, make sure you check out our digital guide for mastering the 4 key areas of your direct sales business. Learn proven methods to book more parties, host coach like a champ, sell more products, and build a bigger team. 

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Hey, I'm Mary!

My passion is helping you simplify and streamline your direct sales business using tried and true systems that reduce overwhelm and help you reach your business goals even faster! Find out more about what we do here.

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Confused about what to do next in your direct sales business? Need a clear, simple plan on how to grow? Grab our free Direct Sellers Business Blueprint and learn the 4 key areas you must master to grow your direct sales business!

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